New Delhi, September 21, 2020: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPN cricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows, features, expert insights and interesting highlights for the cricket lovers.
‘Whirlpool Adaptable Player of the Day’: A show where the ESPN anchor and cricket experts will pick & discuss the player who showcases stellar performance and stands out for his match situation related adaptable skills during the game. This selection is in line with Whirlpool’s recently launched Intelli fresh Pro, India’s most advanced Bottom Mount Refrigerator powered by advanced Adaptive Intelligence Technology. The association will increase awareness and help in building relevance of the product through the show
‘T20 Time:Out’: A flagship show which will showcase the daily preview and review for the IPL matches. The show, on which Whirlpool is the Presenting Sponsor, brings a wholesome series of match dissection, data, insights, expert analysis, which will be a daily dose of energy and excitement for the mega event
Commenting on the same, KG Singh, Vice President -Marketing, Whirlpool of India, said, “IPL has established itself as a modern-day format where cricket lovers experience the adrenaline rush of the game. We are proud to partner with ESPN Cricinfo to be a part of one of the deepest passion points for the nation and launch our Intelli FreshPro Bottom Mount Refrigerators – a format of the future just as IPL has proven to be. Just like adaptable players are required to ace the game, our advanced Bottom Mount Refrigerators uses its adaptive technology for a winning consumer experience.”
About Whirlpool India
Whirlpool of India Limited headquartered in Gurugram, is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of- the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of the manufacturing set-up features an infrastructure that is witness to Whirlpool’s commitment to providing its consumer with forward looking solutions.
Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for the washing machine category. In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw acquisition of major shares in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Limited. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.
Corporate Comm India (CCI Newswire)
